If you are searching for the best Pueblos Mágicos in Jalisco, this article will break down every single one of them and why you should add them to your Mexico itinerary.
Jalisco is one of my favorite states in all of Mexico. With the warm Pacific sun in Puerto Vallarta and the rich culture of Guadalajara, it’s a magical little area of Mexico and needs to be on your Mexico bucket list.
Loads of travelers head to Jalisco to hang out in Puerto Vallarta to the town of Tequila to taste and tour the agave fields, but there’s so much more to this state.
With 12 Pueblos Mágicos, I can assure you the agave farms are just the start of all the magical experiences that this state has to offer.
What is a Pueblo Mágico?
Maybe you’ve heard the term Pueblo Mágico thrown around while traveling in Mexico or read about them on a few blogs. And yeah, it sounds fun and sparkly, but what exactly is a Pueblo Magico?
A Pueblo Magico, or Magic Town in English, is a title that has been awarded to towns and cities in Mexico for their cultural, historical, or natural significance.
These places not only hold great importance to the country but also offer a unique and magical experience for visitors. They are selected by the Mexican Secretariat of Tourism based on criteria such as architecture, traditions, gastronomy, and community involvement.
These are the towns that truly hold on to the magic that makes Mexico what it is. Full of bright colors, rich history, and incredible culture, it’s the perfect escape from the mass tourism of the coastal areas and a chance to delve into authentic Mexican life.
How Many Pueblos Magicos are in Jalisco?
As of 2024, there are twelve Pueblos Mágicos in Jalisco. That is a pretty significant number when compared to other states in Mexico which sometimes only have two or three.
Pueblo Magico’s in Jalisco
From charming cobblestoned streets to stunning landscapes, here are the twelve magic towns of Jalisco and why you should add them to your next trip to Jalisco.
Starting with the first named Pueblo Mágico in Jalisco, Tapalpa. In 2002, this small town received the title for its natural beauty and cultural significance. Located in the Sierra Madre Occidental, Tapalpa offers stunning views of the mountains and forest.
Tapalpa is the perfect getaway if you’re looking to go a little rustic and stay in a cozy cabin or explore the picturesque streets lined with traditional Mexican architecture. It’s also home to a spectacular waterfall called Salto del Nogal. You can either hike, bike, horseback ride, or rappel your way to the waterfall.
The most famous landmark in Tapalpa is las Piedrotas, which means big stones, and big stones they are. The mysterious rock formations are found in the surrounding hills and have been there for millions of years. It’s one of the most magical sites in this Pueblo Mágico.
Tapalpa is a couple hour’s drive from Guadalajara, making it an easy weekend escape from the city. You’ll fall in love with quaint cobblestone streets and beautiful landscapes, making it a must-visit Pueblo Mágico in Jalisco.
Where to Stay in Tapalpa
Hotel Mi Pueblito by Rotamundos: Stay in this little hotel that is full to the brim with Mexican charm. The rooms will instantly have you feeling at home with the rich colors and traditional decor.
The outdoor patios are the perfect place to enjoy your morning coffee, and with the amazing temperatures that Tapalpa offers, you’ll want to spend most of your time outside. And, it’s just a block away from the center, making it an excellent location. Book a stay at Mi Pueblito here.
Tequila is the most famous Pueblo Mágico in Jalisco, and I think it’s obvious why.
This magical town is the birthplace of the world-renowned spirit, tequila! The town is full of distilleries and agave fields, making it a must-visit for any tequila lover. It’s also a world heritage site, so you know it’s a special place.
You can take tours of the distilleries, sample different types of tequila, and even learn how to make your own. But there’s more to Tequila than just tequila (although that is a big part of it).
The town also has beautiful architecture, charming streets, and delicious local cuisine. And if you’re looking for adventure, there are plenty of outdoor activities like horseback riding and hot air balloon rides.
A lot of people tend to just make a day trip to Tequila from nearby cities like Guadalajara or Puerto Vallarta, and if that’s the only time you have, then I definitely recommend it. But if you can spare a bit more time, I suggest staying at least one night.
Another little fun thing to do if you’re budget is a bit bigger is to ride the Jose Cuervo Express. The train takes you through the agave fields, with live music and tequila tastings on board. And, of course, it drops you off at one of the famous distilleries for a tour and more tastings.
Where to Stay in Tequila
Hotel Nueve Agaves: At Hotel Nueve Agaves you’ll be welcomed by a bubblegum pink exterior and standard rooms. The staff is very helpful, and the location is perfect for wandering around the town center or getting out to the agave farms. Book a stay at Nueve Agaves here.
Matices Hotel de Barricas: If you have a bigger budget, then this hotel is a must-stay in Tequila. Located right next to a tequila distillery. You’ll be sleeping in giant distillery barrels. You’ll be among the agave plants and can have quiet evenings by the fire. Book a stay at Matices Hotel here.
I never thought I would go to a place in Mexico that “felt” like Switzerland, but Mazamitla definitely has that vibe, and it is often called the Switzerland of Mexico.
It’s a small mountain town with cozy cabins, pine trees, and a lake. The main square is full of food vendors, and there are plenty of outdoor activities to do, like hiking, horseback riding, and ziplining.
It’s located about 3 hours from Guadalajara and has some of the most charming B&Bs in all of Mexico. It’s also a great place to go to the market to buy traditional handcrafted goods, like pottery and woven items.
Mazamitla feels like a different world entirely from its neighboring Pueblo Mágico, and the best way to see this is through the architecture. Most prominently is the Parroquia de San Cristóbal, a church in the town center that takes its design from Chinese architecture rather than Spanish.
Where to stay in Mazamitla
Cabañas VIP Mazamitla: There are loads of chalets spread out in the piney hills, but for a truly unique and cozy place to stay in Mazamitla, look no further than Cabañas VIP Mazamitla. These charming chalets offer guests a peaceful retreat amid stunning natural beauty. Surrounded by pine trees and sparkling fairy lights above. Book a stay at Cabañas VIP here.
4. San Sebastián del Oeste
San Sebastián del Oeste is the perfect day trip from Puerto Vallarta. This beautiful town feels like time has stood still and gives us all a look into Mexico’s past.
The town is known for its tranquil atmosphere and traditional architecture; the gorgeous red buildings are on the UNESCO World Heritage List. The town is full of history and charm, making it a must-see destination for anyone visiting the area.
For history buffs, be sure to visit the Hacienda Jalisco Hotel & Museum, which showcases the town’s rich history. And, for those looking to relax, take a leisurely stroll through the town’s quiet streets and admire the colorful buildings and stunning views of the surrounding mountains.
5. Lagos de Moreno
Lagos de Moreno is one of the most picturesque and charming towns in Mexico. Located just a short drive from Guadalajara, this small town has history and charm.
The town’s name translates to “Lakes of Moreno,” but the real highlight is the stunning colonial architecture that lines the streets.
If you’re a big fan of Neoclassical architecture, then you won’t want to miss the Templo del Calvario. And if it looks familiar, that’s because it was designed to look like the famous St. Peter’s Basilica in Rome. You’ll have gorgeous views of the city from above.
If architecture isn’t your thing, then luckily, you’ll be surrounded by the Sierra de Lobos, which means wolf mountains. You can spend the mornings exploring the town and afternoons hiking in the mountains.
Where to Stay in Lagos de Moreno
Casa Damiana: This hotel is one of the most stylish stays in Lagos de Moreno. With incredible views of the Parish of Our Lady of the Assumption and a delicious breakfast included. And if you want to self-cater, there is a shared kitchen available. Book a stay at Casa Damiana here.
Mascota is a lovely little escape if you’re looking for slow days in a small town. Located in the Sierra Madre Mountains, it’s about a two-hour drive from Puerto Vallarta.
On arrival, you’ll notice the surrounding greenery and maybe even the coffee aroma from nearby plantations. But where Mascota really shines as a Pueblo Mágico in Jalisco is in its people and its traditions.
Festivals are celebrated here with a passion and warmth that is unique to this area. You’ll hear stories of folklore and Mexico’s past while strolling through the cobblestone streets. It’s a can’t-miss for those who want to indulge in the culture and history of the country.
Where to Stay in Mascota
Encanto de la Sierra Hotel: This is a wonderful place to stay when visiting Mascota. The staff are so welcoming, really giving their guests a glimpse into the magic of this town. The garden is lush with plants and gorgeous arches that make you want to relax in the warm Jalisco sunshine all afternoon. Book a stay at Encanto de la Sierra here.
7. Talpa de Allende
Hit two magic towns back-to-back by driving an extra 20 minutes to Talpa de Allende from Mascota. The drive alone is worth it with its stunning views of the mountains and countryside.
The main attraction here is the Basílica de Nuestra Señora del Rosario, a beautiful church that attracts pilgrims from all over Mexico. You can also head to the local market for delicious street food or check out the nearby waterfall for a refreshing swim.
The town used to be a silver mining hub and you can still see remnants of its past through the colonial architecture. It’s a great place to spend the day and return to Mascota for a cozy evening.
If you’re in Guadalajara and need a break from the city, head to one of the newest Pueblos Mágicos in Jalisco, Ajijic (pronounced Ah-hee-hick).
Located about 30 minutes away on the shores of Lake Chapala, it’s known for its expat community and artsy vibe. Stroll down its cobblestone streets lined with colorful houses and art galleries. You can also take a boat ride on the lake or visit one of the many local markets for some unique souvenirs.
For nature lovers, the nearby Sierra de San Juan Cosalá offers hiking trails with stunning views of the lake and mountains.
Where to Stay in Ajijic
Hotel Lindo Ajijic: This gorgeous hotel has clean rooms, an outdoor swimming pool with places to lounge in the sunshine, and a fantastic breakfast each morning. You are right in the center of town and can walk to all of the top restaurants as well as to the lakefront. Book a stay at Hotel Lindo here.
If you have music in your veins, then this is the town for you. Cocula is known as the birthplace of Mariachi music, and its streets are filled with live performances and mariachi bands strolling around. You will feel or, shall I say, hear the magic as soon as you enter the town.
Besides music, Cocula is known for its delicious food, particularly the famous Birria tacos. Unless you’re a vegetarian, there is no excuse not to indulge in these mouth-watering tacos.
Cocula is only 35 miles from Guadalajara, making it an easy day trip destination.
Sayula, not to be confused with Sayulita, is one of the least visited Pueblos Magicos in Jalisco, but don’t let that deter you from visiting. This charming town is known for its traditional artisans who make gorgeous, handcrafted items, including pottery and woodworking.
Take a stroll around the main square and admire the beautiful colonial buildings, including the impressive Casa De Cultura Juan Rulfo, a cultural center dedicated to the famous Mexican writer.
Sayula is also famous for its delicious cajeta, a sweet caramel-like spread made from goat’s milk. If you haven’t tried it before, then trying in Sayula will be setting the bar high.
Another Jalisco Pueblo Mágico located just outside of Guadalajara is Tlaquepaque, known as the artistic heart of Jalisco. If you didn’t know any better, you might just think Tlaquepaque was a neighborhood in Guadalajara, but it is its own town.
In the center of town, you’ll find an array of galleries, studios, and boutiques filled with unique handicrafts and folk art. This town is a must-visit for anyone interested in art and wants to take home the best Mexican souvenirs.
Tlaquepaque is also known for its lively nightlife, with plenty of bars and restaurants to choose from, but be sure not to miss the show at El Parián. The weekends are the best time to go as the streets are full of locals and visitors enjoying the vibrant atmosphere.
Another new Magic Town in Jalisco is Temacapulín, located just two hours northwest of Guadalajara. The pueblo is extremely small, with only 500 residents. The town has had a rough few years fighting an ongoing project that would essentially drown their town as a dam is being built nearby.
Despite this difficult situation, the community remains strong and united, welcoming visitors to experience their traditional way of life.
The town is full of nature and is best known for its thermal waters, making it the perfect destination for relaxation and rejuvenation. There are also many hiking trails in the surrounding mountains, with beautiful landscapes that will take your breath away. You will, without a doubt, have a traditional experience visiting Temacapulin.